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October 1, 2006 - Alcoa Virtual Home Makeover – Home Edition allows homeowners to view the entire Alcoa siding product line on photos of their own homes. Homeowners may open a photo of their own home and apply Alcoa siding and shutters. This provides a unique ability to see the products in place on their home prior to purchase.

Virtual Home Makeover has over seventy siding products, many of them available in Alcoa’s 641-color Dreamcolor palette. “The large combination of products and colors makes this a very helpful tool to use if you are in the market for siding and shutters,” said Mike Brunzell, Vice President of Sales and Marketing for Swatchbox, “seeing these products on your own home can really improve the shopping experience.”

Alcoa Virtual Home Makeover – Home Edition complements the free Virtual Home Makeover tool available at AlcoaHomes.com, where homeowners may explore siding and shutter options on a wide range of existing home photos. Both tools include siding brands Alcoa Home Exteriors, Mastic, and Cellwood.

In addition to Alcoa siding products users can view shutters from the Designer Accents product collection. The shutters are available in a large variety of sizes and colors.

About Alcoa Home Exteriors

Alcoa Home Exteriors is a leading U.S. manufacturer of premium certified siding, aluminum trim and injection-molded shutter and accessory products for the residential remodeling, new construction and light commercial markets.

Alcoa Home Exteriors manufactures and markets more than 3,000 coordinated products. The expansive portfolio presents color and design solutions in a variety of architectural styles for home exteriors that offer lasting beauty and proven performance. Easy to maintain, Alcoa's products are backed by "best in the business"' warranties.

Today, one of every four homes with vinyl siding uses Alcoa or Mastic® siding.

About Swatchbox Technologies

Swatchbox Technologies™ (www.swatchbox.com) is a leader in virtual design tools for the home. We provide virtual design tools for manufacturers, retailers and online publishers. The company’s Swatchbox Rendering Engine enables homeowners to design and decorate using digital photographs of their own homes to make better design decisions before embarking on home improvement projects. Manufacturers of home design products gain increased awareness and purchase consideration of their products through interactive product placement within the company’s home design tools. Retailers provide homeowners with design tools that encompass entire home improvement projects and enjoy higher average ticket. Online publishers that offer home design tools on their websites benefit from increased traffic, session duration, user registrations and incremental advertising revenue. Swatchbox Technologies clients include Ace, Alcoa, Armstrong, Benjamin Moore & Co., Clopay, Dupont, Lowe’s, Mohawk, Pittsburgh Paints, Raynor, Sherwin Williams, Time Warner, True Value, Valspar, and Wayne-Dalton. Swatchbox Technologies is based in Westborough, Massachusetts.