• News

January 31, 2006 - Swatchbox Technologies, a leader in home design software tools, announced today that American Olean, has launched “Envision Your Room”, a design tool created using Swatchbox’s powerful Virtual Design toolset.

“We have created an outstanding design tool with American Olean,” said Michael Brunzell, vice president of sales and marketing for Swatchbox.  “Do it yourselfers, designers and contractors can all use the power of this application to make more informed purchase decisions prior to starting a project.”

“Envision Your Room” allows users to view American Olean tiles in a selection of photo-realistic sample rooms or in photos of the user’s home which are uploaded into the program. The program features the American Olean’s entire catalog of porcelain, ceramic, natural stone, and decorative elements from all of the product collections.

“Envision Your Room” can be used to simulate a wide variety of applications, including floors, walls, backsplashes and countertops, as well as painted surfaces with the entire Sherwin Williams paint collection.  Using the easy-to-follow instructions, users first select an image or upload their own.  They can then create a number of surfaces and can then customize the tile color, patterns and grout colors.  “Envision Your Room” also allows users to print, save and e-mail their projects for reference.

“Envision Your Room” can be used at no charge online via the company’s website (www.americanolean.com) or can be installed as a stand-alone program on the user’s computer for a small fee.  The stand-alone version boasts enhanced features not available online, including the ability for users to upload actual room photos from their homes.  Both versions include preloaded room scenes and are automatically updated as new products are introduced by the company.

About Swatchbox Technologies

Swatchbox Technologies™ (www.swatchbox.com) is a leader in virtual design tools for the home. We provide virtual design tools for manufacturers, retailers and online publishers. The company’s Swatchbox Rendering Engine enables homeowners to design and decorate using digital photographs of their own homes to make better design decisions before embarking on home improvement projects. Manufacturers of home design products gain increased awareness and purchase consideration of their products through interactive product placement within the company’s home design tools. Retailers provide homeowners with design tools that encompass entire home improvement projects and enjoy higher average ticket. Online publishers that offer home design tools on their websites benefit from increased traffic, session duration, user registrations and incremental advertising revenue. Swatchbox Technologies clients include Ace, Alcoa, Armstrong, Benjamin Moore & Co., Clopay, Dupont, Lowe’s, Mohawk, Pittsburgh Paints, Raynor, Sherwin Williams, Time Warner, True Value, Valspar, and Wayne-Dalton. Swatchbox Technologies is based in Westborough, Massachusetts.